Church Marketing Sucks

June 23, 2005

Category: Church , Recommendation

I’ve always thought it was indeed true that church marketing sucks. But I never imagined there was a site out there called that! Funny.

Frustrate.
Something’s wrong with your church. Something’s wrong with the Church. Church marketing efforts and communication in general suck. We’ve got the greatest story ever told, but no one’s listening. The church has a problem communicating, and it’s time to change.

Educate.
We love the church, but it needs some help. Typos, cheesy logos, and bad clip art aren’t helping the cause. But snazzy marketing won’t save this ship, either. It’s not about being perfect, but there’s a better way to communicate. It’s authentic, it’s loving, and it knows how to spell.

Motivate.
This isn’t simply about putting butts in pews or selling glossy postcards. It’s about helping the church be the Church, and seeing lives changed as a result. If helping the church communicate better allows one person to finally glimpse the Gospel, then our work has been worthwhile. It may be fuzzy math, but God can worry about that.

Posted by pablohart on June 23, 2005 09:30 AM

Comments

very interesting link. i'm gonna do some reading of this tonight! thanks.

Posted by Nathan Hart at June 23, 2005 4:52 PM

obviously, most church marketing does in fact suck. but i would stress that the Truth of Jesus is going to always and forever be true, no matter what we humans do or say about it. my point is, it's embarrassing when people try to "make Jesus relevant in culture." Jesus is relevant. our marketing efforts can be excellent because we want to make the institution called Church more relevant or hip or whatever, but Jesus doesn't need any help from a snazzy website to be the Savior of humanity. the CMS guy covers this topic a bit in this post.

Posted by Nathan Hart at June 24, 2005 9:09 AM

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