Who Loves Technology?

February 07, 2006

Americans continue to scoop up devices and technologies that help them remain connected, work from wherever, entertain themselves, and gain a greater sense of control over their hectic lives. Evangelical Christians - who are a subset of the born again segment - are more likely than the norm to have cell phones, desktop computers, and Internet access.

Do Christians own and operate technology differently than people who are not followers of Christ?

Today, one out of five adults owns an iPod or MP3 player, allowing them to enjoy music (and sometimes video) whenever and wherever they choose.

America is now a nation of many mission fields - that is, a country filled with divergent micro-audiences

The lure of the Internet is one major reason why Americans have integrated computers into their lives. Currently, two-thirds of adults have Internet access from home (67%), up 34% since 2000.

Overall, more than nine out of 10 adults have at least one portable digital device. Cell telephones are the most widely used mobile technology: 72% of adults use a cellphone, up by 24% since 2000.

Not surprisingly, the tech boom continues to be powered by the youngest Americans. Every type of technological device or service that was assessed in the research was more common among adults age 40 and under than among those over 40.

Each generation actually lives in a different ‘bubble’ when it comes to the rapid advancements of the digital age.

Most Boomers have a love-hate relationship with technology; they realize it is important to facilitate today’s lifestyles, but they find their comfort zones violated by new devices and processes. Busters are much more comfortable with technology and are able to use it effectively as a tool for work and leisure. For Mosaics, the tech world represents an indispensable means of identity, relationships, and self-expression. In short, technology is widening the generational gap - and that digital divide is expected to grow even deeper as the consumer audience splinters into hundreds of micro-audiences and technology tribes.

Full Article…

Posted by pablohart on February 07, 2006 09:09 AM